Hur är Läget? – A well-being campaign for young Stockholmers
Original challenge: How can we increase knowledge and insights about the mental health and well-being of young people?
Challenge from: Region Stockholm
Redefined challenge: How can we understand young people’s well-being by co-creating empowering and open spaces?
Solution: Hur är Läget?
Concept: “Hur är läget?” is a solution that offers well-being tools as well as the opportunity to co-create a personal well-being box. The concept would involve three steps: (1) sending an envelope to a sample group to introduce them to some well-being information and tools; (2) directing the user to the website, where they can create a personalized box by answering a survey; and (3) sending the box of personalized and certain mandatory content to the user. This means that in exchange for a voucher, Region Stockholm will be able to collect data on young people and their well-being in order to learn more and combat mental illness.
Venkata Durgabhavani Budumuru, Peter Engqvist, Hugo Karlsson Million, Wanda Krauss, Barbora Perinajová, Hasanain Hamid Hammood Shukur, Agustina Sri Pascarini, Evelina Strandberg Liedman
As the global physical health gets better, mental health problems are rising. Globally, there is a lack of awareness, quality, and promotion of mental health, while the costs of mental illness are constantly rising. Region Stockholm gave us a challenge, to obtain young people’s viewpoints and to promote mental health and well-being, by utilizing new data collection methods. We used Design Thinking techniques to design solutions for our target users. By including and striving to understand the youth (15-29 years old) we could redefine the challenge according to their needs: How can we understand young people’s well-being by co-creating empowering and open spaces? We developed five concept ideas and after further feedback and iteration we decided to develop the campaign ‘Hur är läget?’, that provides tools for well-being, as well as offers an opportunity to co-create a personal well-being box. Our recommendations and ideas should ideally provide Region Stockholm with a solid foundation for the future work with promoting the well-being of Stockholm’s local youth.
A project by: Venkata Durgabhavani Budumuru, Peter Engqvist, Hugo Karlsson Million, Wanda Krauss, Barbora Perinajová, Hasanain Hamid Hammood Shukur, Agustina Sri Pascarini, Evelina Strandberg Liedman