It is through methods that focus on user needs that we can create truly sustainable and effective solutions to the various challenges in society. The user-centered method we mainly work with is design thinking. Design thinking is both a process and an approach that helps you define your challenge and understand your target groups.
Perhaps you use other words to refer to your “target groups” or “users” in your work. It could be students, patients, clients, customers, commuters, citizens, residents etc. By understanding and gaining insights about their reality, we can generate ideas and work creatively and visually to solidify different solutions. Testing the proposals with the target group and working iteratively ensures that the solution meets the users’ needs and expectations.