Senior shopping and payment options within Stockholm city

Challenge: How can you help seniors of Stockholm and others in the same situation, so non governmental organisations can do the shopping for them?
Challenge Giver:
Stockholms Stads Äldreförvaltning
Redefined challenge:
How might we offer a payment solution for seniors and citizens of Stockholm who have a temporary need of assistance?
Client Fund Account and Public Payment Booth
The client fund account would offer a non-digital service for the seniors and others in need to order food through the phone using a client number, while the public payment booth would offer a digital payment assistance for the ones with lacking digital access at home.
Challenge Area:
Ageing population & Covid-19


Team: Margaret’s Incentive
Nicola Donohoe, Timo Hedberg, Katia Kagstedt, Aleena Siddiqui, Boglárka Váry





Initiated by the difficulties the covid-19 pandemic regulations created for seniors in shopping for necessities, this report examines the prospect of a payment option for seniors or others with a temporary need for shopping assistance, to be provided by the Stockholm city districts on a long-term basis.


The project formulated a set of key values that should guide potential options: Manageable, Accessible, Reliable, Guidable, Assurable, Resilient, Educational and Trustworthy (MARGARET). The report identifies an unclear division of responsibility to give the target group assistance and limited coordination between the different stakeholders relevant to such a service. The subset of seniors that would benefit at a given time appears relatively small, but it might aid those inexperienced with digital options living independently.


Concepts for a public payment booth and a client fund account were developed and tested on seniors and district administrators. While the responses varied, the client fund account was seen as a feasible concept, with reservations concerning payment responsibility and trust. The public payment booth’s location and operation would require revision according to the response. It might serve as a temporary complement alongside other options. Going forward, the report advises further decision making about the responsibility to offer alternative options, and suggest concepts to be further developed and tested in the future.


Project report

A project by: Nicola Donohoe, Timo Hedberg, Katia Kagstedt, Aleena Siddiqui, Boglárka Váry

Project presentation video